3D Visual Design
Product Visualisation
An entire launch campaign shot in CGI, five weeks before the first production unit existed.
ClientProduct Visualisation
IndustryConsumer Hardware
LocationAuckland, NZ
ScopeCGI, Motion, Art Direction
Selling a product that did not exist yet
The campaign was booked before the product was built. Photography was impossible and the sales team needed hero assets in five weeks.
We modelled from CAD, built a lighting rig matched to the campaign photography, and rendered a library of stills and loops that scale from billboard to story frame. When the physical product arrived, nobody could tell the difference.
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