Brand Identity
Casco & Casco
A twenty-year-old legal practice rebuilt as a landmark brand — crest, wordmark, signage and a full application system.
ClientCasco & Casco
IndustryLegal Services
LocationSydney, AU
ScopeIdentity, Signage, Guidelines
Authority without the cliche
Two decades of reputation, and a logo that looked like every other firm on the street. Casco & Casco needed a mark that signalled authority without borrowing the visual language of its competitors.
We built the identity around a single crest device, paired a high-contrast serif with a restrained grotesque, and set a black-and-silver system that survives everything from a building facade to a 16px favicon.
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