Mint — Growth Marketing Agency

Mint is a growth marketing agency that had outgrown its first identity — a founder-built logo, a stock green and no system that could hold a pitch deck, an office wall and an app icon at the same time.

We built the identity around a soft, geometric lowercase wordmark where the leg of the “m” grows into a single mint leaf. The palette does the rest of the work: a near-black base for authority, one brand mint for energy, and pure white for space. Alan Sans carries every headline, set tight and confident.

The system rolls out across signage, the reception wall, social profiles, stationery and the app icon. A repeating leaf pattern fills the gaps where the logo would be too loud, so the brand still reads as Mint on a lanyard or a notification badge.

Deliverables

• Primary wordmark, monogram and leaf mark
• Colour palette and typography system
• Exterior signage, blade sign and reception branding
• Stationery — letterhead, business cards and envelopes
• Social profile kit and app icon set
• Brand pattern and usage guidelines