Le Chantier Numérique — Digital Agency Identity
Identity for a French digital agency serving construction and property — crane monogram, blue and orange system.
Le Chantier Numérique builds the digital image of construction, property and renovation companies in France. The name means the digital building site, and the identity had to sit believably on both sides of that — hard hats and dashboards.
The mark outlines a building with a crane hook descending into it and pixel squares breaking off the roofline. It is a construction icon and a loading state at the same time. A structural slate blue anchors the system and a single site-marker orange does all the signalling.
The rollout covers stationery, ID lanyards, exterior building signage, a brand pattern drawn from the monogram, and a set of social and presentation templates the team can run without a designer.
Deliverables
- Primary logo and crane monogram
- Blue and orange colour system
- Stationery and ID lanyards
- Exterior signage and facade branding
- Brand pattern and app icon set
- Presentation and social templates
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