iyla — Matcha, Coffee, Good Energy

iyla is a matcha and coffee bar built on one promise: good energy in every sip. The brand had the product and the location, but no identity — no logo, no palette, no packaging, nothing that would make someone photograph a cup.

We built the identity around a soft, rounded serif wordmark with a sprouting leaf growing out of the dot on the i — matcha and energy in a single mark. A three-colour system does all the work: deep forest green for authority, a fresh leaf green for energy, and a warm cream for calm, with a single orange accent reserved for moments that need to pop.

The system rolls out across cups, lids, carry trays, the printed menu, social templates and the hanging street sign. Every surface uses the same three colours and the same wordmark, so the brand reads from across the street and in a 40mm sticker on a cup lid.

Deliverables

• Primary and secondary logo, plus badge lockup
• Colour palette and typography system
• Cup, lid and carry tray packaging
• Full printed menu with signature drinks and add-ons
• Hanging exterior sign and in-store signage