Here and There Travel — Travel Brand Identity

Here and There Travel books long-haul trips for people who would rather talk to a person than a booking engine. The identity had to feel like a service, not a marketplace.

The wordmark leans on a warm serif with the word Travel set in script, and a single flight path loops out of the final letter, circling a palm before it lifts off. One continuous line does the work of an icon, a swash and a destination all at once.

Gold on near-black gives the brand its lounge feel. A duotone photography treatment keeps campaign work on-brand without a shoot budget, and the rollout covers the office wall, ticket wallets, luggage, envelopes and social campaign layouts.

Deliverables

• Primary logo and flight-path mark
• Gold and black colour system
• Duotone photography treatment
• Ticket wallets and boarding collateral
• Office wall branding and signage
• Campaign and social layouts