Casco & Casco — Law Firm Identity
Law firm identity — shield monogram, deep blue system, stationery, billboard and social templates.
Casco & Casco is a two-partner practice that wanted to read as established without inheriting the tired furniture of the category — the gavel, the columns, the scales.
The mark is a shield with a C cut into it, drawn as one continuous stroke so it holds as a badge at any size. A single deep blue does the whole job, warmed only by white space and a classic serif wordmark that lends the firm its age.
A new practice is judged before anyone has met it, so the rollout led with what prospects see first: a coming-soon billboard, social templates built on real courtroom photography, lanyards, letterhead and a pattern-wrapped document tube for filings.
Deliverables
- Shield monogram and primary lockup
- Blue and white colour system
- Serif typography system
- Stationery — letterhead, cards and envelopes
- Billboard and social media templates
- Lanyards, badges and app icon set
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