Durabuild — Where Strength Meets Design
Construction and engineering brand identity — skyline monogram, yellow and black system, fleet livery and workwear.
Durabuild is a commercial construction and engineering consultancy. Its old branding looked like a subcontractor; the work it was bidding for did not.
The mark turns the D into a building — a bold letterform with a skyline rising out of its counter and three speed rules cutting across the base. It reads at fifty metres on the side of a truck and at fifteen millimetres on a hard hat sticker, which is the real test in this category.
Safety yellow and black carry the whole system, with a charcoal tier for documents so tenders and reports do not shout. The rollout covers stationery, ID badges, fleet livery, site signage and branded workwear.
Deliverables
- Primary logo and skyline monogram
- Yellow, black and charcoal colour system
- Stationery and tender document templates
- ID badges and lanyards
- Vehicle and fleet livery
- Site signage, hard hats and workwear
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