Casaquity — Groei Met Vertrouwen
Identity for a Dutch property investment firm — house-and-chart monogram, navy and gold system, print collateral.
Casaquity helps Dutch homeowners and investors turn property into equity, and the promise in the tagline — Groei Met Vertrouwen — needed a mark that showed both halves of it.
The monogram draws a roofline over a rising bar chart, with the final bar breaking through as an arrow. Growth and housing in one shape, no illustration required. Navy carries the trust, a warm gold carries the growth, and the two never compete: gold is reserved for the mark and for single accent rules.
Most of this brand is met on paper, across a table in a meeting, so the rollout leaned into print — letterhead, folded collateral and a two-sided card with a gold reverse and a fine monogram pattern.
Deliverables
- Primary logo and house-chart monogram
- Navy and gold colour system
- Letterhead and print collateral
- Two-sided business card design
- Interior signage and wall branding
- Monogram pattern
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