Avery Meizner — The New Home Guy

Avery Meizner sells new-build homes at the top of the market, where the agent is the product. The identity had to feel like the houses he lists: quiet, expensive and unmistakably his.

The monogram builds a roofline out of the A and the M, with a single lit window cut into each peak. It is a house and a signature at once, so it holds up as a badge on a listing and as a favicon in a browser tab. Set in a high-contrast serif and finished in brushed gold on black, it borrows from jewellery and hotel signage rather than from real estate.

The system covers the website header, exterior signage, business cards, a repeating monogram pattern and a full style guide, so the look still holds once the brand grows past one person.

Deliverables

• Monogram, primary lockup and favicon
• Gold and black colour system with neutral tints
• Brand style guide
• Website header and browser identity
• Exterior and office signage
• Business cards and monogram pattern