Luxury Packaging
Maison Noir
A rigid magnetic structure, soft-touch board and a single foil hit — packaging customers keep.
ClientMaison Noir
IndustryBeauty & Fragrance
LocationParis, FR
ScopeStructure, Print, Finishing
Worth keeping after the box is empty
The product was premium, the packaging was not. Unboxing content was flat and the range had no shelf hierarchy.
We designed a rigid structure with a magnetic reveal, specified soft-touch board with blind deboss and one foil pass, and built a colour ladder that ranks the range at a glance. Retail partners moved it to eye level.
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